Connect your LinkedIn Ads account to HubSpot to manage and analyze your LinkedIn ads in HubSpot's ads tool and sync target lists to LinkedIn ads directly.
LinkedIn Ads connection requirements
Before we begin, let's make sure both your HubSpot user and LinkedIn user have the necessary permissions to complete these steps.- The HubSpot user who connects a LinkedIn Ads account must have Publish access to the ads tool in HubSpot.
- On the LinkedIn Ads side, your user must be an Account Manager in the LinkedIn Ads account you're connecting to HubSpot. To check user permissions in your LinkedIn Ads account:
- Navigate to your Linked In Ads Business Manager
- In the left-hand menu, select Ad accounts
- Click on the name of your account
Connect your LinkedIn Ads account
To connect your LinkedIn ads account:
- In your HubSpot account, click the settings icon
in the top navigation bar. - In the left sidebar menu, navigate to Marketing > Ads.
- In the top right, click Connect account.
- In the dialog box, select LinkedIn.
- In the pop-up window, log in to your LinkedIn account. Review the permissions, then click Allow.
- In the dialog box, select the LinkedIn Ads account to connect to HubSpot. If you want to track contacts that interact with your ads, leave the auto-tracking switch toggled on. This will apply HubSpot tracking to your LinkedIn ads.
- Click Connect.
- In the dialog box, select the LinkedIn Ads accounts to sync leads from. Learn more about managing LinkedIn Ads accounts syncing leads to HubSpot.
- Click Save.
Create ads audiences in HubSpot
LinkedIn company list audience (Marketing Hub Starter, Professional, and Enterprise only)
Create a company list audience to automatically sync companies from your target accounts or a specific company profile tier to a matched audience on LinkedIn.
To create a LinkedIn company list audience:
- In your HubSpot account, navigate to Marketing > Ads.
- In the upper right, click Create audience.
- In the right panel, select Company list.
- Under Company List, select Target accounts or a company profile tier for the audience.
- Click the Ad account dropdown menu and select the checkboxes for the LinkedIn Ad accounts you want to use this audience for.
- Enter a name for the audience.
- Click Create audience.
View and manage your ads audiences
You can view and manage your ads audiences on the Audiences tab of your ads dashboard.
- In your HubSpot account, navigate to Marketing > Ads.
- Click the Audiences tab to display a list of your ads audiences.
- To sort by name, type, source, matched size, and ad account, click the corresponding column header.
- To remove an existing audience in HubSpot:
- Click the audience name.
- In the right panel, click Delete. This will remove the audience from HubSpot and prevent any further data from syncing to the ad network.
- To completely delete an audience, it must be removed from the external ad account as well.
