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How to Connect Google Ads to HubSpot

This guide explains how to connect Google Ads and HubSpot in both directions—from the Google Ads interface and from within the HubSpot Ads tool.

Method 1: Connect HubSpot from Google Ads

Follow these steps if you are inside Google Ads and want to connect HubSpot as a data source:

  1. 1. Log into Google Ads: https://ads.google.com
  2. 2. Go to Tools (wrench icon) > Data Manager
  3. 3. Find HubSpot and click 'Details' or 'Set up'
  4. 4. Choose 'Direct connection' and click the blue 'Authorize' button
  5. 5. A pop-up will appear. Log into your HubSpot Super Admin account
  6. 6. Grant the requested permissions and complete the authorization
  7. 7. Once authorized, the 'Unfinished authorization' warning will disappear

Use this method if you want HubSpot to send CRM-based conversions or audiences into Google Ads.

Method 2: Connect Google Ads from HubSpot

Follow these steps if you are inside HubSpot and want to link your Google Ads account:

  1. 1. Log into HubSpot: https://app.hubspot.com
  2. 2. Navigate to Marketing > Ads
  3. 3. Click the 'Connect account' button
  4. 4. Choose 'Google Ads' from the list of ad networks
  5. 5. A pop-up will appear. Sign in with your Google Ads account
  6. 6. Approve the requested permissions and click 'Allow'
  7. 7. You will now see the connected Google Ads account in HubSpot's Ads dashboard

Optional: Enable Auto-Tracking

HubSpot may offer to automatically add tracking templates to your Google Ads campaigns. This enhances attribution and CRM-based reporting. Enabling it is recommended unless you use a custom setup.