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      How to Enable the Revenue Attribution Report in LinkedIn Business Manager

      This article will explain the step-by-step setup and CRM integration to track the revenue impact of LinkedIn ads

      Preconditions

      • Must have a LinkedIn Business Manager account set up with your organization, ad accounts, and Pages claimed

      • Must be an Administrator in your Business Manager to enable CRM sync.

      • CRM systems supported: Salesforce, Microsoft Dynamics 365 or HubSpot

      Setup Steps

      1. Sign in to LinkedIn Business Manager as an Admin. Link

      2. Navigate to the Revenue Attribution Report tab or menu within Business Manager.

      3. Click Connect CRM.

        • Fill in the required authentication details as per prompts.

      1. Submit connection. Wait up to 72 hours for CRM data synchronization

      2. (Optional) In Settings, confirm the CRM opportunity fields used for reporting to ensure accuracy

      Report Access and Configuration

      • Once synced, open the Revenue Attribution Report to see metrics including:

        • Topline Metrics: Revenue won, ROAS, pipeline amount

        • Funnel Metrics: Influenced leads, open opportunities, closed-won opportunitie

        • Conversion Metrics: Lead conversion rate, opportunity win rate, average deal size, average days to close.