Create a company list audience to automatically sync companies from your target accounts to a matched audience on LinkedIn.
Before you can sync audiences from HubSpot to LinkedIn Ads, you must first connect the two platforms. If you need to do that step, follow the instructions in this article: Link
Create ad audiences in HubSpot
LinkedIn company list audience (Marketing Hub Starter, Professional, and Enterprise only)
Create a company list audience to automatically sync companies from your target accounts or a specific company profile tier to a matched audience on LinkedIn.
To create a LinkedIn company list audience:
- In your HubSpot account, navigate to Marketing > Ads.
- In the upper right, click Create audience.
- In the right panel, select Company list.
- Under Company List, select Target accounts or a company profile tier for the audience.
- Click the Ad account dropdown menu and select the checkboxes for the LinkedIn Ad accounts you want to use this audience for.
- Enter a name for the audience.
- Click Create audience.
View and manage your ad audiences
You can view and manage your ad audiences on the Audiences tab of your ads dashboard.
- In your HubSpot account, navigate to Marketing > Ads.
- Click the Audiences tab to display a list of your ads audiences.
- To sort by name, type, source, matched size, and ad account, click the corresponding column header.
- To remove an existing audience in HubSpot:
- Click the audience name.
- In the right panel, click Delete. This will remove the audience from HubSpot and prevent any further data from syncing to the ad network.
- To completely delete an audience, it must be removed from the external ad account as well.
